SUNDAY, APRIL 17
The Original “Daylife” Party Opening Weekend Expects to Break REHAB Attendance Records
Las Vegas – March 15, 2011 – Poolside glamour rules as the preeminent “daylife” experience, REHAB returns to the HARD ROCK HOTEL for an unprecedented eighth season. The world famous Sunday pool party will reach new heights this summer when it kicks off on April 17.
“There is no doubt Hard Rock Hotel & Casino is Las Vegas’ ultimate destination for party-goers from around the globe,” said Bill Warner, owner of Warner Gaming and CEO of Hard Rock Hotel & Casino. “We have revamped the property and pool area to provide guests with superior service, quality and amenities. REHAB promises to be an unparalleled experience they will never forget.”
More than 4,000 partygoers will travel from around the world to attend this premiere pool party each weekend, making it the biggest entertainment destination in Las Vegas. Each year, the property’s signature pool party continues to grow and evolve. The 2010 season was the largest grossing Rehab season-to-date in the seven-year history. The overall revenue for 2010 was up nearly 10% over prior years and the 2010 season was extended two additional weeks beyond any season prior. This season promises to be even more successful with rooms nearly sold out for opening weekend and cabana reservations to near capacity.
Named one of the top-10 pools in the world by the Travel Channel, and one of Tripadvisor’s top-10 sexiest hotels in the US, REHAB offers 50 poolside cabanas that include 42-inch HD plasma TVs and poolside spa service options courtesy of Reliquary Water Sanctuary & Spa. Hard Rock has partnered with AMG to provide VIP host services, marketing, and special event programming for the 2011 season.
REHAB happens every Sunday through October. Hours of operation are from 10 a.m. until sunset. Cover charges vary based on holidays and special events, but generally cover is $40 for men, $20 for women and local ladies receive complimentary access. Rehab patrons will also enjoy a separate valet near the pool entrance for easy access. Cabanas are in high-demand, so those interested should book early by calling us at: 1-800-956-3809
Hard Rock Hotel & Casino offers exclusive REHAB room packages. Call us to Book. 1-800-956-3809
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